Hi, my name is Daria, and we’re all friends around here, right? I ask because what I’m about to tell you might shock you.
Are you daydreaming about selling premium packages and hearing the sweet ca-ching of high payments pouring into your PayPal account...but can’t seem to make it happen?
Does it seem like everybody around you is selling (or at least encouraging you to sell) high-ticket coaching and programs–say, $10k, $20k or more–but something about that just feels off?
Do you ever wonder if it’s possible to maybe make your money another way–like, maybe courses or e-books or lower-priced, one-off sessions?
Then listen up, love...cause I have a story you NEED to hear!
So, here’s a fun fact for you: I finished my first year in business with $257k in the bank. Aaaaand, if you’ve been in my world a minute, you wouldn’t be wrong to assume I made all that money from my higher-end packages. (I have a few offers that clock out well over five figures.) But honestly?
I think the number one reason I was able to sell as much as I did was because I offered low price product offers at $47-$97 first...and then (and only then!) upsold clients into my $2,000 - $10,000 coaching packages.
I know, I know. You’re trying not to roll your eyes right now. And I get it. You see other coaches making high ticket sales and selling out premium packages like no big deal. But the truth is, it’s not the only way!
And? If you’re brand new or not rockin’ a 10k+ list, starting with high-end offers can actually hurt your business!
(Yes, there’s a whole swarm of biz coaches who legit teach high-end and VIP Days as “the only” way to make big money with your business. But I’m coming out: I’m not one of them!)
Now, I can talk about the pros and cons of high-end and low-end offers til I’m blue (or a cute shade of coral ;) ) in the face, but in the end, it doesn’t matter WHAT you’re selling if you don’t believe in it.
Your ENERGY comes first. Which means you should ONLY sell what TRULY excites you – NOT what you think you HAVE to sell because it worked for someone else!
So please, don't be too hard on yourself if you don’t jive with a particular type of package or course or program everybody else is “crushing it” with.
The truth is, no matter WHAT what kind of offer (and price point) makes your heart go pitter patter, there are always smart ways to PACKAGE your expertise.
In this week's episode of the #signaturelife Champagne Series, I’m diving into this controversial topic – and my fave (and honestly, the best) way to create a pool of hot leads for premium offers. You’ll hear me jam on things like:
- Why high-end isn’t the answer for everyone – and what you need in place if you want to go there first
- How to create a low-end offer that’s a “sure thing” for your clients
- And (best of all) how to use your lower-priced offer to sell out your premium packages – and why this strategy almost never fails!
Want to watch and learn? Check it out here!
So, ladylove: If it’s a super-struggle to sell out your high-ticket offers and none of your marketing strategies seem to work...it’s probably because you’re trying to sell high-end without a few key elements in place!